Question 1

Who is Asymetrie ?

Accepted Answer

Asymetrie is a Belgian architectural visualisation studio based in Thuin, in the province of Hainaut. We produce 3D images, animations, 360° virtual tours and real-time applications for architecture, real estate, logistics, retail and architectural competitions. The studio was founded in 2006 by architect Xavier Vanabelle, who has been working in the field since 2000.

Question 2

Where is Asymetrie located?

Accepted Answer

Asymetrie welcomes clients at its studio located at Drève des Alliés 7, 6530 Thuin, Belgium. The registered office of Asymetrie SRL is located at Rue de Thirimont 126, 6511 Strée (Beaumont), Belgium. The studio works on projects across Belgium, France and Luxembourg.

Question 3

How long has Asymetrie been in business?

Accepted Answer

Asymetrie was founded in 2006, and its founder has been working in architectural visualisation since 2000, representing more than twenty-five years of continuous experience in the field in Belgium. The studio expanded into France and Luxembourg in 2014 and launched a dedicated real-time applications division in 2018. More recently, Asymetrie has implemented a workflow combining precision 3D modelling with artificial intelligence.

Question 4

What types of clients does Asymetrie work with?

Accepted Answer

Asymetrie primarily works with architecture and urban planning firms, property developers, general contractors, logistics developers and public authorities. Its projects range from residential developments and logistics facilities to retail spaces, showrooms and public buildings. The studio’s clients include companies such as Thomas & Piron, Matexi, McDonald’s, Aldi France and many others.

Question 5

Who is part of the Asymetrie team?

Accepted Answer

Asymetrie brings together a multidisciplinary team of architects, 3D artists and developers, led by Xavier Vanabelle, architect, responsible for overall management and business development; Michaël Barrin, 3D artist, responsible for technical and artistic development; and Fanny Conesa, architect, responsible for project coordination, deadlines and quality.

Question 6

What languages does Asymetrie work in?

Accepted Answer

Asymetrie works in French and English. Projects carried out with clients based in Flanders or internationally are handled in English, both for day-to-day communication and for project documents, briefings and review comments.

Question 7

What is the difference between a feasibility visual and a marketing image?

Accepted Answer

A feasibility visual is produced at an early stage of the project, often from a simple sketch, to compare different options and validate the overall scale and massing. Its level of detail is intentionally limited. A marketing image is a fully developed photorealistic rendering designed for sales or public communication.

Question 8

What is coherent landscape integration?

Accepted Answer

Coherent Landscape Integration (CLI) consists of integrating a 3D project into a real photograph of the site, taken from predefined, geolocated viewpoints. It ensures precise positioning and strict adherence to scale, even when there are no measurable reference points in the landscape, in order to produce a verifiable representation for planning permit applications.

Question 9

What is environmental impact visualisation?

Accepted Answer

Environmental Impact Visualisation (EIV) represents the visual impact of a project at different stages over time: the initial state, the state at the end of construction, and the state after thirty years of vegetation growth. It is designed for environmental impact assessments and public consultations, providing an objective visual basis for discussions about the project’s actual impact.

Question 10

Does Asymetrie create 3D animations and films?

Accepted Answer

Yes, Asymetrie produces 3D animations and films alongside still images to showcase circulation, access points and the relationships between the different spaces within a project. Animation conveys movement and a sense of progression over time that a still image cannot capture.

Question 11

Does Asymetrie offer 360-degree virtual tours?

Accepted Answer

Yes, Asymetrie creates 360-degree virtual tours that can be viewed directly in a web browser, with no installation or special equipment required. The link can be shared by email or embedded into a website, making it an effective tool for both marketing and presentations.

Question 12

What is an orbital model?

Accepted Answer

An orbital model is an interactive tool that allows users to rotate a project and view it from every angle directly in a web browser. It provides an overall view of the project’s layout and volumes, making it useful for presentations, marketing purposes and public consultations.

Question 13

What is a real-time application?

Accepted Answer

A real-time application allows users to navigate freely through a project in 3D and modify certain options instantly — materials, layouts and lighting conditions — without having to wait for a new image to be rendered. Asymetrie has been developing these applications in-house since 2018 through its dedicated real-time division.

Question 14

Does Asymetrie work on architectural competitions?

Accepted Answer

Yes, Asymetrie regularly produces architectural competition illustrations, with a workflow adapted to the tight deadlines these projects often involve. Rather than imposing a house style, the studio aligns its visuals with the design team’s chosen graphic direction, from photorealistic renderings to more atmospheric imagery.

Question 15

Does Asymetrie create visuals for logistics and industrial buildings?

Accepted Answer

Yes, logistics and industrial real estate is one of Asymetrie’s three main areas of expertise, alongside retail and residential real estate. The studio works on warehouses, logistics facilities, technical buildings and infrastructure projects, including their integration into open landscapes and peri-urban environments.

Question 16

What files should be provided to Asymetrie to get started?

Accepted Answer

Asymetrie works with files supplied by the client and accepts the following formats: for 2D, DWG, DXF, PLN and vector PDF files; for 3D, IFC, RVT, PLN, FBX, OBJ and SKP files. A vector file is always preferable to a scanned plan or image, as it preserves the project’s exact dimensions. The quality and completeness of the files provided directly affect production time and cost: a clean, complete digital model naturally reduces the amount of preparation required.

Question 17

What is the production time for a 3D image at Asymetrie?

Accepted Answer

Production time depends on the number of views, the level of detail and the quality of the source files. As a general guideline, a standard exterior image takes around 10 working days from approval of the 3D model, while an animation typically takes three to four weeks. Each quotation specifies a firm delivery timeframe.

Question 18

How many rounds of revisions are included in an Asymetrie project?

Accepted Answer

Each project carried out by Asymetrie includes four rounds of revisions, divided into two distinct stages. Two rounds take place during the preview stage, using low-resolution review images to validate viewpoints, framing, volumes and positioning. Two further rounds take place during post-production, when the atmosphere, lighting, materials, vegetation and contextual elements are refined. This two-stage process is intentional: it allows key structural decisions to be finalised before the final images are rendered, after which any changes become significantly more costly.

Question 19

What does a typical project workflow look like at Asymetrie?

Accepted Answer

A typical project follows six stages: briefing and file submission, framing and selection of viewpoints, low-resolution preview rendering, client approval, final high-resolution rendering, and delivery. Architects model the volumes, while 3D artists work on materials, lighting and atmosphere.

Question 20

What happens if the project changes during production?

Accepted Answer

The rounds of revisions included in the price cover the way Asymetrie has represented the project based on the information provided: adjusting the framing, refining the lighting or correcting a misinterpreted material. They do not cover changes to the project itself. If the layout, building volume, programme or materials change, the initial project data also changes. The request is therefore no longer considered a revision but an additional service, which is subject to a supplementary quotation. This applies whether the change is formalised through revised plans or simply communicated during the course of the project.

Question 21

Y a-t-il un délai pour valider les images de contrôle ?

Accepted Answer

Asymetrie n’impose aucun délai de validation. Les décisions dépendent souvent de réunions internes chez le client, et il n’est pas question de contraindre un processus sur lequel personne n’a prise. En revanche, la production du studio est organisée selon un planning global, où chaque projet occupe un créneau réservé. Plus la validation tarde, plus la réinsertion du dossier dans ce planning devient complexe, et plus le délai de livraison final s’éloigne, indépendamment de la volonté d’Asymetrie.

Question 22

What happens if a project is put on hold for several months?

Accepted Answer

Asymetrie keeps the project files and resumes work whenever the client is ready. Work is resumed according to production availability at that time, and a new delivery schedule is then provided. If the project has been on hold for several months, the 3D scene may need to be reconfigured, as the software and asset libraries used may have evolved in the meantime. In such cases, this additional work is subject to a supplementary quotation.

Question 23

In what format does Asymetrie deliver its images?

Accepted Answer

Asymetrie delivers still images in JPEG format, with an average width of 4,000 pixels, optimised for both print and web use, and animations in 1080p MP4 format. 360-degree virtual tours and orbital models are delivered via a web link, while real-time applications are delivered as executable files

Question 24

Can Asymetrie work on projects outside Belgium?

Accepted Answer

Yes, Asymetrie works on projects outside Belgium on a daily basis, particularly in France and Luxembourg. The entire process can be handled remotely using files provided by the client: briefings via video conference, viewpoint approval through annotated images, and online delivery. Contact us to find out why clients in neighbouring countries trust us.

Question 25

How much does a 3D image cost at Asymetrie?

Accepted Answer

Asymetrie does not offer a standard price per image because a 3D visual is not a standardised product. The price depends on the number of views, the required level of detail, the extent of the environment to be modelled, the quality of the source files and the deadline. Each project is quoted individually after reviewing the plans.

Question 26

What factors affect the price of a 3D visual?

Accepted Answer

Six variables determine the cost of a quotation at Asymetrie: the number of views or the duration of the animation, the required level of detail, the extent of the environment to be represented, the quality of the source files, the required delivery time and the scope of the usage rights granted. A clean, well-prepared digital model naturally reduces production costs.

Question 27

How quickly does Asymetrie provide a quotation?

Accepted Answer

Asymetrie provides a quotation within one to two working days after receiving all the information required to fully understand the request and the project. This generally includes the plans, the number of views required, the proposed viewpoints, the expected level of finish and the desired deadline. If any information is missing and prevents an accurate estimate, Asymetrie will contact the client for clarification before submitting its quotation rather than providing an approximate price.

Question 28

How can I get a quotation from Asymetrie?

Accepted Answer

You can request a quotation from Asymetrie via the contact page form, by email at info@asymetrie.be , or by phone at +32 71 31 43 00 . Providing the plans, the number of views required and the expected delivery date allows for an accurate quotation from the very first exchange.

Question 29

What information should I provide to get a quotation quickly?

Accepted Answer

To enable Asymetrie to prepare a quotation within its usual timeframe of one to two working days, five elements are required: the project plans in one of the accepted formats, the number of views required, an indication of the desired viewpoints or atmosphere, the intended use of the visuals (marketing, planning permit application, architectural competition or corporate communication), and the required delivery date. The more precise this information is, the more accurate the quotation will be and the fewer reservations it will contain.

Question 30

What are Asymetrie’s payment terms?

Accepted Answer

Asymetrie’s services are invoiced with a 30% deposit upon order, with the remaining balance due upon delivery and payable within fifteen days of the invoice date. The Terms and Conditions of Sale published on the website set out all applicable provisions, including payment deadlines and late-payment interest.

Question 31

Who owns the images produced by Asymetrie?

Accepted Answer

Images produced by Asymetrie are delivered under a licence of use, the scope of which is defined contractually: the economic rights are not automatically transferred in full. The Terms and Conditions of Sale specify the applicable provisions, including the duration, territory and media covered by the licence.

Question 32

Can a client modify or retouch an image delivered by Asymetrie?

Accepted Answer

Images delivered by Asymetrie may be adapted for layout purposes or cropped. Any modification to the content of an image, including the generation of AI-derived versions based on a delivered visual, requires the studio’s prior written consent, as Asymetrie retains authorship of the work. The Terms and Conditions of Sale provide further details on permitted uses.

Question 33

Can Asymetrie’s images be used in a planning permit application?

Accepted Answer

Yes, the landscape integration visuals and environmental impact visualisations produced by Asymetrie are designed to be included in planning permit applications and environmental impact assessments in Belgium. The viewpoints are geolocated and the scale is accurately maintained, making the representation verifiable.

Question 34

Does Asymetrie sign confidentiality agreements?

Accepted Answer

Yes, Asymetrie signs Non-Disclosure Agreements (NDAs) at the client’s request, even before any project files are shared. By default, the studio follows a strict publication policy: no visuals are published in its portfolio or on social media without the client’s prior approval.

Question 35

How long does Asymetrie retain project files?

Accepted Answer

Asymetrie archives projects on a dedicated server and commits to retaining production files for at least five years from the date of delivery. In practice, the studio’s archives go back considerably further. This provides a direct benefit to clients: if additional versions, new viewpoints or updates to an existing project are required at a later date, work can resume from the existing files rather than starting from scratch, reducing both production time and cost. However, file retention does not grant any right of access to these files: the delivery of a 3D model or source files is subject to a separate quotation.

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